Cover of Aspects of Behavioral Strategy

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Aspects of Behavioral Strategy

By Daniel Simonovich, Robert LoBue, Constanze Peters, Simona Rabuzin, Ferdinand Fetscher, Tamara Piek, Lisanne Heijne, Ziyed Radhouani, Thomas Hellwig, Julia Hormuth, Michael Oberdorfer, Christian Seifermann, Margherita Pasquali, Oliver Vastag, Julius Nausch, Senik Nikoyan, Madlon Peter, Deborah Chaya Simonovich, Marcel Hermle, Yasmin Richwien, Karin Aviva Hirsch, Gerd Nufer, Robin Rüdesheim, Jonas May, Jörg Naeve, Lukas Schneider

Published by ibidem Press · 2024

  • Business

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About this book

In today’s dynamic business world, the intersection of traditional strategy and human behavior is more relevant than ever. Brought to you by the collaborative minds of graduate students, alumni, and faculty from ESB Business School as well as contributors from INSEAD, this volume explores the subtleties of this integration. Journey through foundational theories, learn about the evolving tools, and delve into the nuanced interplay between emotions and strategic decisions. Ideal for business students, scholars, practitioners, and those curious about the fusion of strategy and human insight, “Aspects of Behavioral Strategy” provides a thoughtful glimpse into the evolving landscape of strategic management. Where the pulse of strategy beats with the rhythm of the human heart.

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